We may already know what kind of brand we are or want to be, but do your customers know?
Despite what many people think, brand recognition isn’t about bombing customers with our brand name, logo, and deals as much as possible. So let us explain a little more about branding.
Why is this connection with consumers so
As business owners we must take into account customers relate to brands who they feel a connection with. By generating trust in our customers, brand loyalty really begins. Every person that walks into our shops is an opportunity to make an impact, expose our brand’s values, uniqueness, personality, and our vision. By packing all these correctly, our brand becomes more human to customers and it obtains real meaning. Everything starts with a connection.
There are several ways we can connect with customers. That is why it is very important to make sure we open up conversations beyond the topic at hand to increase the probability to create a connection with any client ASAP. Holidays are a great excuse to do so. Some clients might love certain holidays and by adding certain things around the store, we make sure the opportunity to create connections are maximized. For example, Halloween is coming up. We want to make sure we decorate accordingly, maybe set up some logo add ons on your AdCentral TV, but also get ready with some follow up questions once you have detected a possible client connection trigger!
As mentioned above, for most stores, holiday or seasonal periods are vital, and oftentimes, the busiest. This is the perfect time to build up your in-store marketing and inject significant brand presence. Since more people are walking into our shops, this could be an excellent or terrible time for you. When a customer walks into your store, they are evaluating every single bit, and internally trying to decide if they will do business with you or not. If a bad impression is given, you might have lost that customer forever. That is why having a great in-store experience is vital for anyone in retail!
Part of the holiday season is the customer expectation that all retail shops will be decorated accordingly. I believe customers have a small switch in their heads that when they walk into a retail store expecting a Macy’s experience and they don’t get it, they end up putting you in this “mom-and-pop” box. While it is not a bad box to be in, I do believe customers tend to spend more money in the other bigger boxes. I don’t see many car owners going to mom-and-pop mechanic shops when they need repairs. Instead, they go to the car dealerships. Investing in your retail area is essential!
How can we help?
AdCentral takes advantage of every opportunity to unleash its creativity and include seasonal and holiday marketing videos, templates, assets, logo add ons, and even social media filters or games for our clients to use!
This means that if you have one or more TVs with AdCentral, your shop will always be up to date with the latest services offered in the industry, upcoming holidays and seasonal material for you to have as many connection triggers ready for your clients!
So far we have had material for summer, memorial day, 4th of july, labor day, truth and reconciliation day (for Canada), Fall season, Canadian thanksgiving, and we are just getting started!
Make sure to keep your AdCentral updated, and remember your feedback is very important to us. As always, thank you so much for being part of the AdCentral family!